This site is designed to provide greater information about our company and its services, and it is updated regularly to reflect the latest news and events affecting the potato industry.

Our Mission is to provide innovation and value to the supply chain for potatoes in the UK and Europe in partnership with customers, growers and staff.

Having survived the celebrations of our 50 years in business during 2009, we looked forward to 2010 as a year of rest and recuperation. Of course, the potato industry has other ideas.

For most of the season, the market had ample supplies at reasonable prices. Although everyone knew there were some quality issues, particularly associated with high dry matter and bruising, this did not appear to be affecting supply or price. Then, the sting in the tail at the season’s end. A combination of extra demand, caused by the World Cup, a weather delay to earlies and poor quality of the remaining stock in store, suddenly caused big spikes to supply and price leading to a two or three fold price increase.

Once again the industry was caught out. Well done to those few growers who sat on stocks and enjoyed bumper price dividends. Drought is now on everyone’s lips. With little meaningful rain for months, all irrigators are out in force but are unable to keep up with crop demand in the current hot, dry conditions.

In response to low yields, prices are firm, acreage is being cleared and speculators are back in the market. Another typical season to enjoy.

David Higgins

Group Managing Director